Developing services that meet the needs and aspirations of end users is key to society's development. Accelerated development can be seen in sectors such as banking, telecommunications, energy, the public sector, tourism and healthcare. They are key to economic growth, improving quality of life, fostering innovation and competitiveness and ensuring consumer rights.
In the EU, they are an important part of the creation of a single internal market, promoting standardisation of quality, the development of digital services and sustainable development, thus contributing to better consumer protection and satisfaction.